Privacy Policy

Effective and last updated: October 10, 2026

SoCal Clean Water ("we," "us," "our") takes your privacy seriously. This policy explains what information we collect when you visit our website, request a free water test, or communicate with us by phone, text message or email, and how we use and protect it.

1. Information we collect

Information you give us

When you request a free water test or contact us, you may give us:

• Your name, mobile phone number, email address and ZIP code
• The address where you'd like your water test
• Details about your home and water, such as your water source, the water problems you've noticed, whether you own or rent, household size, and when you'd like a system
• Your best time to be contacted, and your consent to be contacted by phone and text
• Anything you tell us during a call, text, email or in-home visit, including water test results

Information collected automatically

When you use our website, we and our service providers may collect basic technical information such as your browser type, device type, the page you came from, and advertising campaign details included in the link you clicked (for example, which ad brought you to our site). If we use advertising tools such as the Meta Pixel or Google tags, they may use cookies to measure how our ads perform.

2. How we use your information

• To contact you about your free water test and schedule it
• To perform your water test and recommend treatment options
• To provide quotes, install and service equipment you choose to buy, and follow up about your service
• To answer your questions and keep records of our communications
• To understand which of our advertising works, and to improve our website and services
• To comply with the law and protect against fraud or misuse

3. Text messages (SMS) and phone calls

How you opt in

Our free water test form has two separate checkboxes. The first lets SoCal Clean Water call you about your water test, including automated and AI-assisted calls. The second, which is optional and never pre-checked, lets us send you text messages about your water test request. We only text you if you check that box. If you didn't check it, we may ask once during a recorded scheduling call whether you'd like a text confirmation, and we only text you if you say yes. You can get a free water test without agreeing to texts, and consent is never a condition of purchase. See an example on our text message opt-in page.

Automated and AI-assisted calls

After you request a test, we try to call you quickly. If a team member isn't available, an automated AI assistant may call on our behalf to schedule your test. It will tell you that it is an AI assistant. You can ask to speak with a person, or ask us not to call again, at any time.

Call recording

Calls with our AI assistant may be recorded and transcribed so we can confirm your appointment details and improve our service. We tell you at the start of the call. If you don't want the call recorded, you can say so and end the call, and we'll contact you another way.

When we contact you

We place calls and send texts only between 8 a.m. and 9 p.m. in your local time, and we generally contact you between 9 a.m. and 8 p.m.

4. How we share information

We do not sell your personal information, and we do not share it with other companies for their own marketing. As stated above, we never share your mobile number or text messaging consent with third parties or affiliates for marketing or promotional purposes.

We share information only in these limited cases:

• Service providers who work for us, such as our phone and text messaging provider, our email and website tools, our appointment and record-keeping tools, and the AI calling service that helps schedule tests. They may use your information only to provide services to us, and not for their own purposes.
• Legal reasons, when required by law, court order or other legal process, or to protect the rights, property or safety of our customers, our company or others.

All of the above categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes, and we never sell, rent or give phone numbers to lead generators or other businesses.

5. How long we keep it and how we protect it

We keep your information for as long as we need it to schedule and perform your test, serve you as a customer, and meet legal and tax recordkeeping requirements. Call recordings are kept only as long as needed to confirm appointment details and handle any follow-up.

We use reasonable administrative, technical and physical safeguards to protect your information, and access is limited to people who need it to serve you. No method of transmission or storage is completely secure, so we can't guarantee absolute security.

6. Your choices

• Text messages: reply STOP to any message.
• Phone calls: tell us during any call, or call (626) 408-2116, and we'll stop calling you.
• Email: email inquiry@socalcleanwater.mdzmc.com to stop emails.
• Cookies and ads: you can block or delete cookies in your browser settings and adjust ad preferences in your Google and Meta account settings.

Opting out of marketing calls and texts won't stop messages you specifically request, such as confirmation of an appointment you've booked, unless you ask us to stop those too.

7. Your California privacy rights

If you live in California, you have the right to:

• Know what personal information we have collected about you and how we use and share it
• Get a copy of your personal information
• Ask us to correct information that is inaccurate
• Ask us to delete your personal information, subject to legal exceptions
• Opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined under California law.
• Not be treated differently for exercising these rights

To make a request, call (626) 408-2116 or email inquiry@socalcleanwater.mdzmc.com. We'll verify your request by confirming details you've given us, such as your phone number, and respond within 45 days. You can use an authorized agent to make a request for you.

8. Children's privacy

Our services are for adults. We don't knowingly collect personal information from anyone under 18. If you believe a child has given us information, contact us and we'll delete it.

9. Changes to this policy

We may update this policy from time to time. When we do, we'll change the "last updated" date at the top of this page. If we make significant changes to how we use your mobile number or text messaging consent, we'll ask for your consent again before applying them to you.

10. Contact us

Questions about this policy or your information? Get in touch: